The network has something for businesses of all sizes with different budgets and different advertising goals. Different target audiences — most of whom have used Google at least once in their life to find the answer to a problem. So in a sea of seemingly endless searches — 2+ trillion per year — why wouldn’t you drop a bucket in to see how much revenue you could bring up?
Additionally, Instapage has just added an all new Advertising Attribution Solution, where you can track the cost per visitor and cost per lead within Instapage, on each variation.
Google Ads also allows a business to focus on the people who are searching specifically for what they want. This means your business’ searches can be continually refined so that only people who want to buy your products or services are sent to your websites through this platform
But there are so many advertising mediums and methods out there. It can be hard to determine which is a good fit for your business. Influencers and salespeople are always telling you to invest in this and invest in that without actually explaining why.
- Google’s massive reach
- Harness intent
- Bring any budget to the table
- Get quicker results than with SEO
- Build brand awareness
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